AutoZonePro Marketing Page Redesign
AutoZonePro Marketing Page Redesign
AutoZonePro Marketing Page Redesign
B2B Site
B2B Site
B2B Site
By modernizing the AutoZone B2B Marketing Pages, we ensure better navigation, build trust, and create a visually consistent brand presence. This update also improves mobile responsiveness, SEO, and overall performance, helping users access information quickly and with confidence.
By modernizing the AutoZone B2B Marketing Pages, we ensure better navigation, build trust, and create a visually consistent brand presence. This update also improves mobile responsiveness, SEO, and overall performance, helping users access information quickly and with confidence.
By modernizing the AutoZone B2B Marketing Pages, we ensure better navigation, build trust, and create a visually consistent brand presence. This update also improves mobile responsiveness, SEO, and overall performance, helping users access information quickly and with confidence.
Company
AutoZone
Role
Visual Design UI & UX Design
Industries
Auto Parts
Date
January 2023
As the lead designer, I had the task of redesigning parts of the AutoZonePro.com website. These pages allow us to market to our new customers / current customers by providing detailed information about our company's business and how they can grow their business.
As the lead designer, I had the task of redesigning parts of the AutoZonePro.com website. These pages allow us to market to our new customers / current customers by providing detailed information about our company's business and how they can grow their business.
As the lead designer, I had the task of redesigning parts of the AutoZonePro.com website. These pages allow us to market to our new customers / current customers by providing detailed information about our company's business and how they can grow their business.
The Goal
The Goal
The Goal
The over arching goal is to make the site more accessible and appealing to customers while making sure performance of the site is optimised. While also meeting deadlines of the 1year roadmap
The over arching goal is to make the site more accessible and appealing to customers while making sure performance of the site is optimised. While also meeting deadlines of the 1year roadmap
The over arching goal is to make the site more accessible and appealing to customers while making sure performance of the site is optimised. While also meeting deadlines of the 1year roadmap
The Challenge
The Challenge
The Challenge
Several challenges included working in an agile environment with developers, designers, Project Owners that have never worked together. Making sure all designs met ADA and WGAG standards while creating new components to use in the content management system. Continuing to have conversations with project owners to make sure the necessary information is shown or updated to speak to current programs and services
Several challenges included working in an agile environment with developers, designers, Project Owners that have never worked together. Making sure all designs met ADA and WGAG standards while creating new components to use in the content management system. Continuing to have conversations with project owners to make sure the necessary information is shown or updated to speak to current programs and services
Several challenges included working in an agile environment with developers, designers, Project Owners that have never worked together. Making sure all designs met ADA and WGAG standards while creating new components to use in the content management system. Continuing to have conversations with project owners to make sure the necessary information is shown or updated to speak to current programs and services
Discovery and Analysis
Discovery and Analysis
Discovery and Analysis
Let's be clear: faced with a mountain of technical debt, a tight deadline, and limited resources, we knew that these ideas weren't immediately achievable. But one key takeaway from this process was the importance of having a vision. Just as it's impossible to build a house without blueprints, it's equally challenging to build a product without a roadmap.
And since we're on the topic of architecture, let's talk about foundations
Let's be clear: faced with a mountain of technical debt, a tight deadline, and limited resources, we knew that these ideas weren't immediately achievable. But one key takeaway from this process was the importance of having a vision. Just as it's impossible to build a house without blueprints, it's equally challenging to build a product without a roadmap.
And since we're on the topic of architecture, let's talk about foundations
Let's be clear: faced with a mountain of technical debt, a tight deadline, and limited resources, we knew that these ideas weren't immediately achievable. But one key takeaway from this process was the importance of having a vision. Just as it's impossible to build a house without blueprints, it's equally challenging to build a product without a roadmap.
And since we're on the topic of architecture, let's talk about foundations
Ideation - Marketing Pages
Ideation - Marketing Pages
Ideation - Marketing Pages
From here, I was able to start designing the interface of each page. I first looked for inspiration from marketing websites with similar core structures — like GitHub, Slack, Notion, and Stripe.
From here, I was able to start designing the interface of each page. I first looked for inspiration from marketing websites with similar core structures — like GitHub, Slack, Notion, and Stripe.
Before
Fast Delivery
After
Fast Delivery
Before
Streamline Account Management
After
Streamline Account Management
Key Takeaways
🎯 Clear Objectives: Define what you want to achieve—be it increased conversions, better engagement, or improved brand awareness
🎯 Compelling Copy: Use clear, concise, and persuasive language that resonates with your audience. Highlight benefits and address pain points.
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