Rewards Customer UserFlows
In the stores, customers could be signed up for a rewards card without needing a valid email causing us to only have the number on the rewards card (ID) to identify them. With all four scenarios, I needed to map out four separate user journeys that allowed each customer to utilize their rewards number regardless of their account status, logged-in state all while not disrupting their checkout flow. The reason for this was to increase the number of customers that create a rewards account. Although we launched a new website before getting the chance to implement the suggested changes, I feel we were able to understand the customer more with going through the process.